Reach vs Impressions: The Difference (and Which One Matters)
Reach vs impressions explained simply: what each metric means, how they differ, and which one to check before you post again.
Write your post once. Publish it everywhere, on a schedule.
BroadcastPost is a free social media scheduler for creators, solopreneurs and small businesses: a friendlier, free alternative to Buffer.
Founding members get two months of Pro, free, when their invite lands. No card.
New post
3 accounts
Doors open at nine on Saturday. New winter menu, and the first coffee is on us.
#localcafe #wintermenu
When
Goes out at the next free time in your schedule: Tuesday at 9:00 a.m.
Publishes to nine networks today
- Threads
- TikTok
- YouTube
- Google Business Profile
How it works
- 1
Connect your accounts
Sign in to each network once. BroadcastPost keeps the connection and does the posting from its own servers, so your laptop can be shut.
- 2
Write once, choose when
One caption, as many connected accounts as you like. Then pick Publish Now, Add to Queue, or Pick a time.
- 3
Watch what works
Reach, views, likes, comments and follower growth per account, in a chart and a table, plus a calendar of what is scheduled next.
Everything you need, and not much else
Three ways to post
Publish Now, Add to Queue, or Pick a time. That is the whole composer, so there is very little to learn.
One post, several accounts
Choose the accounts a post goes to and send it to all of them together, from one caption box.
A posting schedule you set once
Pick your days and times, and every queued post slides into the next free slot. Suggest from my results can build the slots for you.
Best times from your own results
The composer suggests times based on how your posts have actually performed, not a study of somebody else's audience.
Hashtags and TikTok options
Paste hashtags once and they are appended to the caption, duplicates removed. TikTok posts carry privacy, comment, duet, stitch and commercial content disclosure settings.
Analytics and a calendar
Reach, views, likes, comments and follower growth per account, downloadable as CSV, next to a calendar of everything scheduled and published.
What the Free and paid plans differ on, and nothing else:
- Connected social accounts
- Posts scheduled or queued at once
- Download analytics as CSV
- Best-time suggestions
The current numbers live on the pricing page, because they are read from our payment provider rather than typed into a marketing page.
Made for people, not agencies
One person posting for one brand, or a few. If you need approvals, client hand-offs and seat management, a bigger tool will serve you better.
Creators
You make the thing, then you still have to post it. Batch a week in one sitting and get back to the work.
When to post on social mediaSolopreneurs
No team, no handover, no approval chain. One person can keep a queue full and still see what came of it.
How to schedule social media postsSmall businesses
The shop, the invoices, and somehow also Instagram. Set the schedule once so the quiet weeks are not empty.
Social media for small businessWhy people switch from Buffer, Later or Metricool
- Simpler on purpose
- No workspaces, no approval flows, no board of settings to cross before your first post. Connect an account, write, and press one of three buttons.
- One plan, not a fee per channel
- Some tools charge for each channel you connect, so the bill grows every time you add an account. Ours is a single plan whatever you connect. Check any tool's pricing page for its current numbers, including ours.
- Best times from your own data
- Suggested slots come from how your posts performed on your accounts, rather than a general chart of when everyone else posts.
What we do not do yet: we publish to the nine networks listed above and no others, and there is no team approval flow, no shared inbox and no link-in-bio page. Those tools are older and broader than we are. If one of the networks you post to most is missing from our list, use one of them instead.
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Questions people ask first
- Is BroadcastPost really free?
- Yes. There is a Free plan you can stay on for as long as it suits you, and it never asks for a card. A paid plan exists for people who outgrow it, and the pricing page has the current details.
- Which social networks can I post to?
- Instagram, Facebook, Threads, TikTok, LinkedIn, YouTube, Reddit and Google Business Profile. Anything not on that list is not supported yet, so check before you switch tools.
- How does the posting schedule work?
- You set your posting days and times once. Every post you add to the queue takes the next free slot, and Suggest from my results can build those slots from how your own posts have performed.
- Do scheduled posts publish if my computer is off?
- Yes. Posts go out from our servers, not your device. The only thing you have to keep up is the connection to each account, and the app tells you when one needs reconnecting.
- Can I see how my posts performed?
- Yes. Analytics show reach, views, likes, comments and follower growth for every connected account, as a chart and as a table you can read post by post.
- How is this different from Buffer?
- It is a friendlier, free alternative rather than a bigger one. BroadcastPost covers fewer networks and has no team or inbox features, and in exchange the composer is three buttons and the plan does not grow with every channel you add.
Put this week on a schedule
We are opening to a small first group so everyone who joins can connect their accounts on day one. Founding members get two months of Pro, free, when their invite lands.